Online Dating Vol. 2 - Response Rates and LL Cool J

Communication, I think we can all agree, is one of the most delicate, beautiful, tragic, complicated, important, moving, poorly done human tasks. It is a wonder we have managed to populate the planet at such an astounding rate when very many in our midst are incapable of exchanging even the most basic information.

Particularly mystifying appears to be communicating with someone who interests you on an online dating site. Now, let's not forget that the whole point of online dating sites is to connect a person with another person and enable them to contact each other easily and efficiently online. In other words, this is a communication tool.

And it even takes a lot of the work out of it by restricting how you'll do it. You get to send a message. That's it. You don't get to use your expensive cologne, enchanting blue eyes, or syrupy voice. That LL Cool J head nod and lip pucker you've been perfecting since 2001...you don't get to use it. The best wingman in the world...nope, not gonna help you here. Peacocks have more to work with so you really need to make it count, ladies and gentlemen!

I worked hard to make my "homepage" welcoming and optimized for conversion, being sure to include little tidbits you may use to craft your message of introduction. If you ignore those tidbits, it confuses me and indicates how attentive you're likely to be should you manage to get my clothes off; two things that ensure my clothes are staying absolutely put.

I work as an email marketer and I know that statistically you have between 1-4 seconds to make an impact when a recipient opens your message. If your shit is beige, you're going into the deleted folder faster than you can say "WTF." If you have the good sense to use the only tool available to you, the gift of human prose, you might just get your shit read. And that, kiddos, is why you're wasting your time and mine on this site to begin with.

I'm sorry to report that 37% of messages I've received have been this: "Hey, how are you?" 

Really?! I just picked my phone all the way up and pushed the screen twice to read that P.O.S. Forget it, dude. No, not even forget it...fuck you for interrupting my life and making a piss-poor example of the male species. Your comrades should kick your ass.

On the other end of the spectrum, I've had a good ~30% of messages exemplify wit, intelligence, a careful read of my information, and genuine interest. Some of them have downright sex appeal! I applaud you, sirs. I respond to about 75% of them.

The remaining 30% is just uncreative crap about how we have a lot in common (we don't) and that they just want to find a soul mate (because it is JUST so easy) and it would be nice to make two sets of footprints in the sand on those long walks on the beach (these people all live in Cedar Park, have bad haircuts, and don't know what ACL stands for which means I'd rather die alone, bless their sad, lonely little hearts).

Only 1 message in about 150 said I was ugly. I kindly asked he remove himself from the gene pool. I also cursed him with the fury of 1,000 suns.

Honestly, I too found it a bit difficult to start electronic conversations with strangers, especially if they didn't offer up any of those nifty little morsels that can be used to make a meaningful connection in a message. It's damn hard to tap into the sweet, clever, panty-dropping poetry of Mr. Cool J or the confident sensuality of Sade. But, as a professional email consultant who advises paying clients on writing engaging, action-oriented messages, if I couldn't pull it off,  I'd really feel like an epic failure and would probably just join a nunnery. I must have managed to not look like an asshole because I have a 95% response rate. If only I could have that kind of success on the actual dates. More to come...