Monday, April 29, 2013

Online Dating Vol. 2 - Response Rates and LL Cool J

Communication, I think we can all agree, is one of the most delicate, beautiful, tragic, complicated, important, moving, poorly done human tasks. It is a wonder we have managed to populate the planet at such an astounding rate when very many in our midst are incapable of exchanging even the most basic information.

Particularly mystifying appears to be communicating with someone who interests you on an online dating site. Now, let's not forget that the whole point of online dating sites is to connect a person with another person and enable them to contact each other easily and efficiently online. In other words, this is a communication tool.

And it even takes a lot of the work out of it by restricting how you'll do it. You get to send a message. That's it. You don't get to use your expensive cologne, enchanting blue eyes, or syrupy voice. That LL Cool J head nod and lip pucker you've been perfecting since 2001...you don't get to use it. The best wingman in the world...nope, not gonna help you here. Peacocks have more to work with so you really need to make it count, ladies and gentlemen!

I worked hard to make my "homepage" welcoming and optimized for conversion, being sure to include little tidbits you may use to craft your message of introduction. If you ignore those tidbits, it confuses me and indicates how attentive you're likely to be should you manage to get my clothes off; two things that ensure my clothes are staying absolutely put.

I work as an email marketer and I know that statistically you have between 1-4 seconds to make an impact when a recipient opens your message. If your shit is beige, you're going into the deleted folder faster than you can say "WTF." If you have the good sense to use the only tool available to you, the gift of human prose, you might just get your shit read. And that, kiddos, is why you're wasting your time and mine on this site to begin with.

I'm sorry to report that 37% of messages I've received have been this: "Hey, how are you?" 

Really?! I just picked my phone all the way up and pushed the screen twice to read that P.O.S. Forget it, dude. No, not even forget it...fuck you for interrupting my life and making a piss-poor example of the male species. Your comrades should kick your ass.

On the other end of the spectrum, I've had a good ~30% of messages exemplify wit, intelligence, a careful read of my information, and genuine interest. Some of them have downright sex appeal! I applaud you, sirs. I respond to about 75% of them.

The remaining 30% is just uncreative crap about how we have a lot in common (we don't) and that they just want to find a soul mate (because it is JUST so easy) and it would be nice to make two sets of footprints in the sand on those long walks on the beach (these people all live in Cedar Park, have bad haircuts, and don't know what ACL stands for which means I'd rather die alone, bless their sad, lonely little hearts).

Only 1 message in about 150 said I was ugly. I kindly asked he remove himself from the gene pool. I also cursed him with the fury of 1,000 suns.

Honestly, I too found it a bit difficult to start electronic conversations with strangers, especially if they didn't offer up any of those nifty little morsels that can be used to make a meaningful connection in a message. It's damn hard to tap into the sweet, clever, panty-dropping poetry of Mr. Cool J or the confident sensuality of Sade. But, as a professional email consultant who advises paying clients on writing engaging, action-oriented messages, if I couldn't pull it off,  I'd really feel like an epic failure and would probably just join a nunnery. I must have managed to not look like an asshole because I have a 95% response rate. If only I could have that kind of success on the actual dates. More to come...

Wednesday, April 24, 2013

Online Dating for the notbeige Vol 1

The next couple posts will be a series on my personal observations of online dating. My 3 month trial was both exhilarating and educational. And I got taken on a ton of amazing dates so I consider it a wild triumph. I've always loved dating, however unsuccessful I've been at it...the thrill of something new; the funny little games we play with each other; first kisses. It is the comedy and the grief of the human condition at its finest. Also, I was tired of my usual dates and felt compelled to release them to the wild to find more suitable mates.

I've never been very picky when it comes to dating luckily which can been verified by the long list of idiots, jerks, and losers I've allowed to waste my time. So, I considered myself an ideal candidate for online dating. I had low expectations and high hopes, just like everyone else who puts their mugshot online for all the world to criticize. Surely I'd meet someone that rides my same wave.

My initial reaction was one of fascination with how people portray themselves and how I am meant to interpret them. Dating profiles are an amazing wonder to behold. You are trying to connect with a complete stranger based on their synopsis of themselves which is undeniably bias. As the "shopper," I'm obligated to browse sleuth-like, sniffing out biases, omissions, and untruths. One doesn't read an online profile like one reads greeting cards, with an open heart and a genuine curiosity as to what lies inside if the front of the card strikes your fancy. No. Instead, you read them as one would read an invitation from a pharmaceutical company to go on an all-expenses paid cruise to the Seychelles; with suspicion and incertitude.

I'm not buying your "sense of humor" or your "kind heartedness." These things simply cannot be qualified in an online dating resume. In fact, I'm not even buying your photos at this point. So, let's stick to the facts and I'll be the judge if I find your sense of humor notable, ok?

It was also an incredible exercise in how I portray myself. On my profile I tried to omit bullshit like laid back and fun (terms that every single man on Planet Earth looks for in a woman according to Match.com). I mean, who would admit to being an uptight, boring fun-hater anyway? And you know those people are out there whether they admit to it publicly or not.

Instead, I tried to give real-life examples that would allow the reader to decide on their own if they liked the sound of me. I have a Shih Tzu. I stay up late. I went to college. If you are a quiet, conservative person who is fearful of dogs and hates live music, we're not going to get along and I assume you'll come to that conclusion naturally. And if not, I'll just ignore you. This isn't hard.

Also, I had expert input from one of my smartest female friends. The best part was that after her and I completed my profile and answered a few of those bogus personality questions, the site rather presumptuously indicated that I'm a disorganized junkie which I took as a compliment.

One curious observation was that people often try to mask their insecurities and flaws with snarky humor. I did get a laugh out of some of them but I could tell they probably wouldn't make for good conversation in real life and probably have small penises and huge egos. Moving on but thanks for adding a smile to my search, fellas. Clever writing is infinitely sexy...in my very unbiased opinion.